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How to Sell & Promote CBD to Your Customers

How to Sell & Promote CBD to Your Customers

Posted by Glory Finnegan on 24th Jul 2019

You’ve decided to dive right into the CBD industry by creating your own private label brand, but now you’ve reached the next step. How do you lift your brand off the ground? Here we’ll cover the essential steps to take in order to better sell & promote CBD to your customers whether online or in person. 



1. Become an Expert

Sometimes entrepreneurs can get so excited about a business prospect that they accidentally overlook the most integral aspect of any business, which is knowing your product. If you aren’t already educated on the ins & outs of CBD, take the time to really get acquainted with the topic. This will come in handy when people come to you with inquiries, because trust us, there is a lot of confusion in the CBD space. You should be the expert because your knowledge could be the reason that someone decides to buy or not buy your product. Whether this means you scour YouTube for CBD educational videos, or you read a book on the topic - you won’t regret being informed. 

The 3 Areas of CBD Mastery

Here are the three areas of mastery that’ll help you feel like a true CBD specialist, including: laws, hemp, and products. 

Hemp

Learn more on the ins & outs of hemp: differences between hemp and marijuana, isolate vs. full spectrum hemp, growth cycles, quality farming practices, and more.

Products

Becoming an expert in CBD requires you're especially aware of the products you’re selling, including: benefits, usage, dosage, serving sizes, and ingredients listed on your products.

Laws

The current laws and regulations of cultivating and selling hemp are an ever-changing variable. It will be your responsibility to remain educated in both local and national law as the industry shifts and changes.

2. Capitalize on Quality

You’ll often hear people say they’ve already tried CBD, or that they have a friend who has had great results with ‘x’ brand. Where private labeling with Neurogan comes in handy is that most of the time our quality supersedes most all of the previous experiences people have had with CBD. Part of promoting your private label brand will be capitalizing on the unrivaled quality that you can offer, something that not all CBD brands can boast about. 

What Factors Determine Quality CBD?

Place of Cultivation

Where your CBD is grown is important, period. Every state and country have their own laws which determine the quality of growth. For example, hemp grown in Mexico might allow GMO crops, while places like Denmark have banned the use of GMO's completely. It's also useful to know whether your crops were grown indoors or outdoors, or with the sun or a lamp, because these intricacies can be great selling points to highlight the nature of your crops. 

Extraction Method

Have you ever wondered how a hemp plant is able to make it's way into cookies, oils, and more? After the hemp is cultivated and dried, it is extracted. Extraction is the process by which CBD is drawn from the hemp itself, and the manner in which this process is performed makes a big overall difference in quality. The two most popular extraction methods are CO2 & Alcohol extraction, with CO2 extraction being a much more clean and effective extraction method. 

Extract Type

Not all CBD is created equally. In fact, the manipulation of cannabinoids is a quite popular practice. Some people may be taking CBD daily without even knowing that the CBD they're taking is not true to its most natural form and is rather an isolated form of hemp. The three most popular CBD extracts on the market today are Full-Spectrum CBD & Isolate (Regular) CBD: 

  • Isolate CBD is an extract that is isolated from all other parts of the hemp plant, in order to maximize what is seen as the most important ingredient - CBD. 
  • Full-Spectrum honors the entire plant extract, keeping the over 100 healing cannabinoids intact in the final CBD product, including THC.
  • Broad Spectrum is similar to a full-spectrum extract in that it contains all of hemp's natural cannabinoids, but contains not THC. 

Learn more about extract type here

Laboratory Testing

In order to verify what is actually in the product your selling, as well as to verify the contents of your product for your customers, laboratory testing is an integral step to ensuring high-quality. Not only is there the peace of mind of knowing exactly what you are selling, but the satisfaction of being able to also have full transparency with your customers should they request to see laboratory testing.  

Is Neurogan CBD, Quality?

Yes! We put in a whole lot of extra work to call our CBD quality: we grow our crops in Denmark under strict agricultural regulation, use a slow outdoor growth cycle, utilize a CO2 extraction method, and send all our products to a third party laboratory to ensure purity. 

3. Introduce CBD to New Customers

You'll come across a wide array of customers with different experience levels when it comes to CBD. Create a selling point list for first time customers, bulleted with reasons why to choose CBD for their needs, and potential questions a first-timer would ask. You don’t want to be caught off guard without answers, so as aforementioned, becoming a CBD expert will come in handy here.

Novice Questions to Expect:

  • What is CBD?
  • How does it work?
  • Will it get me high?
  • What are the benefits?
  • Are there risks?
  • What does the research say?
  • How old do you have to be?
  • What does full-spectrum mean?

For answers to these questions and more, you can explore our Neurogan Knowledge Base to feel best prepared.

4. Cater to Experienced CBD Customers

For those who have experience with CBD, they might be looking for a different experience or a higher dose. This presents you with the opportunity to recommend our wide selection of CBD oil strengths and varieties, ranging from 500-5000mg. If they are looking to experiment outside of CBD oil, our vape juice, cookies, mints, and gummy bears present them with a unique all-new CBD experience.

5. Provide Best-Selling CBD Products

One of the most popular CBD items to sell today is CBD oil. Why? It’s because its applications are far & wide: cocktails, foods, massage oils, body lotions, and more. But trust us, we didn’t know that CBD oil’s versatility would be the reason it would be a bestseller.

When selecting products it’s hard to guess what will sell best, but if you partner with Neurogan - you’re in luck! We’d be happy to help you pick your products by providing you with insider intel into what’s worked for us. Sound good?

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About Glory Finnegan